Do you want to sell Excel or Google spreadsheets?
This is a great way to build a business or profitable side hustle. Spreadsheet sales can bring in passive income. Who doesn’t want that?
Fortunately, with WordPress and Easy Digital Downloads, you can easily sell Excel or Google spreadsheets with no coding.
In this article, we’ll cover:
Step 1: Set Up A WordPress Site
The best way to sell digital products like Google Sheets spreadsheets is with WordPress and Easy Digital Downloads (EDD).
Why? Tons of reasons. With WordPress and EDD, you have full control, powerful features, no middleman fees, and low overhead expenses. Learn more below.
EDD is easy to use, even for beginners. It comes with everything you need to add eCommerce functionality to your WordPress site and sell digital products to make money online.
If you don’t have one yet, you need a WordPress site first. We can help you quickly get started.
Get WordPress + eCommerce in one package with SiteGround Managed EDD Hosting, or
Use this article to find a good web host, there are also discount codes!
Step 2: Install Easy Digital Downloads
Choose the EDD Pass that works for you.
Once your account is set up go to your account area and download and install the EDD plugin.
Once you have installed Easy Digital Downloads, there will be a new menu item on the left side of your WordPress dashboard labeled ‘Downloads‘. This is where you manage your store and spreadsheet products.
EDD has a helpful Onboarding Wizard you can use to get started. Feel free to use this video for step-by-step guidance:
Step 3: Set Up Your Spreadsheet for Sale
It only takes a few simple steps to set up your spreadsheet for selling. And since it’s a digital product you have unlimited inventory! The items you sell on your EDD store are called Downloads.
First, click Downloads and then Add New.
Next, give your Download a name and a description. Describe how your spreadsheet can solve the problems of the potential customer. Add technical details with a bullet list.
After that, give it a Price.
Download Image
Then, attach a Download Image to the spreadsheet. This is important. It’s the product image, a preview, of what the customer is buying. Make sure it looks nice and helps them understand what this product is.
Not sure how to create a Download Image? Click here to download our free Canva spreadsheet product image template. You can edit and customize it all you want. You just need a free Canva account!
Also, check out our post on making attractive images (it has free templates too!).
Once you have an image ready, go under Download Image and link it to your Download.
Download Files
Last, configure the downloadable file or link under Download Files. This is what the customer gets after purchase on the purchase confirmation page and purchase receipt email. This is the spreadsheet you are going to deliver to the customer.
If you are selling a Microsoft Excel file or Apple Numbers file you upload the file to your WordPress site.
If you are selling a Google Sheet, you are selling access to a link or a ‘Certificate of Download’. More instructions on this are below.
👉🏾 Important – We recommend converting your Excel or Apple Numbers spreadsheet file into a ZIP file
Under File URL click Upload a File and upload your ZIP file (if selling MS Excel or Apple Numbers file). Otherwise paste in the Google Sheet link. Your link will automatically be protected from search bots and unauthorized downloads (by non-customers).
Under File Name the name of your file will automatically be added upon upload. Or you can type a phrase like “Click here to download”. This is the clickable link text that will be used on the confirmation page and email.
Selling Google Sheets “Files” In WordPress with EDD
If you plan to sell Google Sheets, there is a small challenge. Google Sheet files only run in a web browser on Google Servers. So when you sell a Google Sheet, you’re really selling a web link.
Make A Copy Link
Open the Google Sheet you plan to sell a copy of within your web browser.
Choose the Editor role option under Get Link under the Google Sheets share settings
Select the Anyone with the link setting
This last part is tricky, you need to make a “copy link”, which for some reason Google only allows you to do manually:
Copy and paste the link Google Provides on the Get link box into a text editor
Add “copy” to the end of the link, removing the word “edit”.
If your link was:
https://docs.google.com/spreadsheets/d/12345/edit?usp=sharing Change it to:
https://docs.google.com/spreadsheets/d/12345/copy When the customer clicks this link, they’ll be taken to a page that has them make a copy of the spreadsheet, leaving the original untouched!
You have two options for selling access to this link.
Option 1: Place Link in File URL
Simply place the Google Sheets copy link in the File URL under Download Files (as demonstrated below).
The disadvantage of this option is that the customer must be logged in to their Google Account when they click the link. If they’re not they’ll be redirected to a Google login. Some customers might find this confusing.
Option 2: Make a Certificate of Download
Since a link is not a downloadable file, you can create a ‘certificate of download’ document. This document will have instructions and the link to the Google Sheet on it. This is how it’s done on some other platforms like Etsy.
Use this Word/Google Doc file that contains instructions and the link. We’ve done this for you! Just edit the text and link in the document below:
It’s a Word Doc (.DOCX file) that you can also upload to Google Drive and convert into a Google Doc.
We recommend exporting this document as a PDF and uploading as the Download File.
Great work! Click Publish and leave this tab open in your web browser.
Step 4: Select a Payment Processor
Now, your customers need a way to give you money! 🤑
We recommend using Stripe. We use it here at Easy Digital Downloads. If Stripe is not available in your country, PayPal is a good option.
With Stripe you can accept credit cards, Apple Pay, and Google Pay! Click the links below to get set up:
Step 5: View The Final Results
Your spreadsheet is set up as a product and you can accept payments. Let’s see the page how potential customers will see it.
Click on View Download button.
You’ll see your spreadsheet template page on the front-end of your website. In the example below we are using the Astra theme. EDD pages look good on any theme, click here for our free and recommended themes.
The look of your page will vary depending on which WordPress theme you have.
Customers click the Purchase button, add to their shopping cart, and checkout. Then they will be taken to the purchase confirmation page. This page will have a download link.
Customers also get a purchase receipt email with a download link.
Access Control
One thing that makes EDD special is that the Download File your customer gets will automatically be secured from unauthorized access.
The link on their confirmation page and email will expire after 24 hours, preventing them from sharing it with non-customers. You can change that expiration time from 24 hours to anything you want. Learn more on this Doc.
You can provide a new download link to customers who request one at any time with just a click.
The download link is also not searchable on the web. No one but your customers will be able to access your products.
What are you waiting for? Get started selling your spreadsheets with EDD today!
Spreadsheet Marketing Tips
Some people may think spreadsheets are boring. But don’t underestimate the humble little spreadsheet. Spreadsheets are powerful and still very useful! Here are some tips for marketing them.
Check Out What’s Going On Out There
Plenty of people think spreadsheets are cool and use them for both personal and professional reasons. Millions of people use them daily or occasionally at their jobs.
People make LOTS of money selling spreadsheet templates and online courses. Microsoft Excel is the most popular spreadsheet app. Also very popular are Google Sheets and Apple Numbers.
😎 You can even be cool on social media by being an ‘Excel Influencer’. Here are some of the top ones out there:
Miss Excel – with more than 930,000 TikTok followers
Your Excel Friend – with more than 2.6 million TikTok followers
Excel Daddy – with more than 498,000 TikTok followers
Miss Excel (Kat Norton) is an Instagram and TikTok spreadsheet rock star. Didn’t know that was a thing? Yep. Now it is. She’s started teaching Microsoft Excel courses in 2020.
Spreadsheet Opportunities Abound
Let’s face it, spreadsheets are not super easy to use, at least not for advanced work. That’s why many people look for Excel templates and Google Sheets templates, worksheets, and. That means there are plenty of opportunities to sell Excel or Google spreadsheets and worksheets and offer spreadsheet training online.
In addition to the growing popularity of Excel Influencers, there are growing online marketplaces for spreadsheets. Spreadsheet Nut is an online marketplace dedicated to spreadsheet templates. And the popular hand-crafted goods website Etsy has a very large spreadsheet ecosystem.
We’ll talk about the pros and cons of platforms and marketplaces below.
Spreadsheets Are Important
There are limitless ways to get things done with spreadsheets. Smart entrepreneurs, marketers, data scientists, and even creatives of all types know the value of a good spreadsheet.
What can you do with them? Anything you can imagine:
Store/track website analytics & complex datasets
Manage expenses
Bookkeeping
Keep track of customers & email lists
Organize customer surveys
Data analysis
Track goals
Manage donations
Evaluate employee or freelancer productivity
Project management
There is no limit to the ways you can use spreadsheets to store, compare, analyze, organize, and utilize information. They help you understand and use numbers in a way that would be impossible without them.
They are an essential business tool. The CEO of Microsoft has recently said that Excel is the most important product Microsoft ever made.
Spreadsheets Are A Go-Between
Spreadsheets organize data. They can often feed data from apps or pull data from apps.
You can use automator tools like Uncanny Automator, Zapier, or IFTTT to pull data from or put data into a spreadsheet. Tools like these are on the rise, being used to automate business processes.
Spreadsheets are the backbone of automation. Just about every business is trying to do more and more automation. So the market for templates and training will almost certainly grow.
CSVs and TSVs
Microsoft Excel spreadsheets, Google Sheets, and Apple Numbers documents can all import or export data as CSV or TSV.
CSV – Comma-separated values
TSV – Tab-separated values
These files can be imported into databases, SaaSs, web applications, and content management systems. They are used daily by data scientists, marketers, and web developers.
Using CSVs and TSVs is a standard practice in many industries. This helps make market for spreadsheet templates and online courses large.
📊 The key takeaway here is that your knowledge of spreadsheets is very valuable. Use it to create digital products that help others and make money while you’re at it. The market is there.
How to Make the Most Money
The best way to make the most money selling spreadsheet templates and other spreadsheet-related products is on your own website.
You need your own e-commerce store to build your own business. You can’t really build a successful online business on someone else’s website.
In the past this was hard, but now it’s totally doable DIY-style. You don’t have to know how to code.
We’ll look at how to do that and the pros and cons of selling on other people’s sites versus selling on your own sit
The Best Website Tool
The best way to build your own website is to use WordPress. WordPress offers the most power and flexibility while allowing you control over expenses.
WordPress now powers 43% of the internet. It’s open source. Open source means you own it. Do whatever you want with it. It’s amazing; the world’s most popular and powerful website content management system is free (and priceless).
Here’s a secret that other platforms don’t want you to know: they cost more, do less, or are harder to use than WordPress.
WordPress has the world’s largest ecosystem of plugins, themes (templates), and services. It will always be able to do whatever you need it to do. No other platform has more ways to be expanded upon.
👍🏽 The Best eCommerce Tool (For Spreadsheets)
The best way to sell your spreadsheets on WordPress is with the Easy Digital Downloads (EDD) plugin:
Easy Digital Downloads is a complete eCommerce solution that you can set up with just a few clicks.
You can get started with EDD for free or grab a pass for advanced features and extensions.
Out-of-the-box Easy Digital Downloads provides:
Protected product files and user verification
Full control over pricing
Shopping cart
Flexible checkout options
Customer management (basic CRM)
Discount codes
Stripe and/or PayPal integration
👎 Other WordPress eCommerce Solutions
Many other eCommerce solutions are built for selling physical products. You’ll have to install and set up a bunch of shipping and inventory management tools that you don’t even need. In some cases, this can slow down your website. Selling spreadsheets on many platforms is an after-thought.
📊 EDD is purpose-built for selling digital products like spreadsheets.
EDD is used by more than 50,000 digital creators like you. We have been helping businesses small and large succeed for more than 10 years. We have a dedicated support team ready to help you if you need it.
What’s stopping you from building your own business and having full control? Get Started selling your spreadsheets with EDD today!
The Pros and Cons of Selling on Other People’s Websites
In addition to the growing popularity of Excel Influencers, there are growing online marketplaces for spreadsheets like Etsy and Spreadsheet Nut.
⚠️ Remember, platforms and marketplaces charge middle-man fees and commissions.
For example:
With Spreadsheet Nut they take 40% of your revenue. That’s pretty rough. That number does drop to 30% after you make your first $1,000.
With Etsy they take 8% of your revenue. That’s much better, but still hard to swallow. They also take a 20-cent listing fee, no big deal, unless you have lots of products.
Should you sell your spreadsheet on a marketplace or on your own website? We recommend selling on your own website. It’s the best way to keep most of your revenue.
Here’s a list of pros and cons of selling on other people’s websites (marketplaces):
Competing with Free
You need to be aware that there are plenty of websites giving away free spreadsheet templates. This presents a challenge for you to sell templates, and to sell them at a high price. Here are two tips to work around this challenge.
Be sure your spreadsheet solves a problem. Make sure it’s easy to use and brings value. It needs to be easy to understand. People are still searching for a quick solution to their problem. If you solve it, and people can find it, they’ll pay money to solve their problem.
Consider providing training. If you also include a how-to video with your template, or if you train people to use spreadsheets themselves, that will help your product to stand out.
Selling Spreadsheet Courses or Training
We’ve already established that billions of people need and use spreadsheets. In addition to spreadsheet templates, teaching others how to use spreadsheets could be a way to share your skills with others and make money.
There are two ways we recommend doing this:
Use EDD’s Content Restriction extension to build out pages that are only for customers. This is a great solution if you are selling both spreadsheet templates and training videos.
This requires an EDD Extended, Professional, or All Access Pass.
Use MemberPress to build out a more advanced online course website. This is a great solution if you only plan to sell courses.
You could make a course on popular platforms like Udemy or LinkedIn Learning. You’ll face the same pros and cons described above: possible faster access to an audience, but you’ll have to share revenue with the platform.
Take full control of the customer experience and overhead expenses. Get started with EDD today!
Spreadsheet Tech and Pro Tips
We wanted to provide some spreadsheet technical info and pro tips that will help you succeed in building a business.
Spreadsheet File Formats
Here are the most common spreadsheet file formats:
Not sure whether to use CSV or TSV? Go with CSV unless you have a reason not to. CSVs are more likely to work, and more common.
Visual Basic for Applications (VBA)
Microsoft Excel includes a powerful scripting language called Visual Basic for Applications (VBA). It’s the backbone of Excel and all the Microsoft Office apps.
VBA allows the creation of Macros. Macros are used to automate complicated business processes. For example you could make a Macro in Excel that highlights a certain value a certain color.
Excel also has Power Queries for doing ‘business intelligence’ work. You can import data from many different sources and have the data modify and interact with data in Excel spreadsheets.
These powerful tools, arguably, makes Excel the most powerful of the spreadsheet apps. There is almost no limit to what you can do with it. Some people even use it to make video games that run inside Excel!
Google Sheets has its own Macros scripting language as well.
Spreadsheet File Format Popularity
Which spreadsheet format is most popular? Which format/s should you sell?
Microsoft Excel is the most popular format. It’s been around for the longest (since the late 1980s). With its powerful VBA scripting language, businesses use it in very advanced ways.
Microsoft Excel is only available as a paid app
Microsoft Excel is very popular with large corporations and small businesses
Google Sheets is the next most popular spreadsheet. Google Sheets innovated the world of spreadsheets when launched in 2006 by being the first spreadsheet that worked in a web browser. They were the first to allow multiple users to collaborate on a spreadsheet at the same time. Microsoft took years to catch up to its online collaboration features.
Google Sheets is available for free to anyone with a free Google Account.
Google Sheets is very popular with entrepreneurs, web developers, and newer high-tech companies (startups).
Apple Numbers is the third most popular format. It doesn’t have the loyal followings, fans, and social media influencers that Excel has. However, Apple Numbers is free to use on any Mac, iPad and iPhone.
Apple Numbers is available for free to all Apple device owners.
Apple Numbers is popular with casual users of spreadsheets, and many take advantage of its import/export capability with Microsoft Excel.
Sell in the format/s that best suits your potential customers. Or if you are not sure, start with Excel, then expand to Google Sheets, and after that Apple Numbers.
Moving Between Excel and Google Sheets Format
You can easily open an MS Excel sheet in GoogleDrive and either edit as a XLS file or convert it to a Google Sheet. But there are a few things that don’t work or get lost in the process.
If you insert Notes into a cell they become comments on the Google Sheet. This is not ideal and could cause confusion.
Sometimes, if you use color formatting it will get lost, or be missing just on the last column the right side of your sheet. Be on the lookout for that.
Checkboxes don’t always transfer over, the cells where you used checkboxes might end up just saying ‘False’ in them.
Conclusion
Excel-ent! 😜 You have learned how to sell Excel or Google spreadsheets. You also know a lot more about the market, opportunities, and some techie nerdy details to give you an advantage.
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